Is Guerrilla Marketing Same As Street Marketing?
Guerrilla marketing
is a term that includes any type of marketing strategy or action that
happens outside the box. It denotes a marketing technique that strictly
goes beyond conventional marketing. Mainly this marketing technique is
to surprise the target audience. When it comes to street marketing,
it is a marketing technique that brands follow outdoors. Even, it
involves the marketing measures that brands take in public places like
shopping centers. The former is carried out in unexpected places with
the motto of surprising the audience. So, it needs a lot of creativity.
You can get help from a brand activation agency to handle this marketing for your business.
Can Product Sampling Be Part of Guerrilla Marketing?
It is not compulsory that product sampling
should be part of guerrilla marketing. But, it may be. The main
intention of this marketing technique is to surprise the audience at a
given instance. Even, a brand promotion agency with product sampling staff may suggest you provide some product samples to surprise prospective clients. Otherwise, the promotional staffing agency can suggest you other technique to inspire the onlookers.
Some Guerrilla Marketing Techniques:
With the help of product sampling staff in a promotional agency, they know how to make your product unique and interesting for your target audience. As exhibition staff rightly understand how to exhibit your products in a presentable manner, guerrilla marketing
technicians know how to surprise your target audience. They know how to
impress your audience by doing attention-grabbing things in places,
where people gather in large numbers.
Here are some guerrilla marketing ideas:
• Attention-grabbing business cards
• Reverse graffiti
• Product sampling
• Surprising flash mobs
• Landscape takeovers
• Smart coasters
• Unique infographics
• Attention-grabbing signboards
Conclusion:
Guerrilla marketing
techniques are followed in different ways by a professional staffing
agency. To get the benefits of this marketing technique for your
business promotion, you can get help from a marketing agency with
specialisation in this domain.